Lofties
the Goal
Lofties set out to challenge the diaper market with a brand that’s smart, approachable, and design-conscious. The aim: to create an identity that speaks to modern parents – playful but not childish, clean but not clinical.
The result
The outcome is a brand that feels fresh, confident, and human. Bold colors, clear type, and honest design make Lofties stand out – practical, joyful, and visually distinct in a space that rarely is.
Explore Project
My Part.
role
UI / UX DESIGNER
Developer
Developer
challenges
UI/UX DEsign
Prototyping
DEveloping
Prototyping
DEveloping
